About Us
In 2006, the founding directors of Clarity4D recognised that existing personality profiles were:
- complicated and time-consuming to deliver
- expensive and therefore elitist since they were only available to senior staff
- used as a ‘one-off’ way of labelling people rather than for true personal development
The vision for Clarity4D was to combat this with our SAGE thinking, creating profiles which are SIMPLE to understand, AFFORDABLE for all, GLOBALLY understood and truly EFFECTIVE for behaviour change.

Our Story
Since then, Clarity4D has attracted independent and corporate business partners across all over the world, and consistently grown our offering of accredited personality profiles to suit the needs of different business functions, young people and the third sector.
2008
Clarity4D launches personality profiles for the workforce of 21st Century
2010
First international accreditations for BP in Indonesia and Azerbaijan
2012
The creation of Youth Profiles to support our future leaders
2013
First accreditations in Africa: South Africa, Kenya & Nigeria.
Creation of New Direction Profile – for those people facing change in their lives
2014
First accreditation in the Middle East: Oman
2015
First accreditation in Australia
Our profiles are translated Into 5 languages
2016
Creation of the 2D profile – giving objective feedback for people on a leadership
or self-awareness / personal journey
2018
Profile of choice for the award-winning ‘Leading for London’ programme
2019
Creation of Team DyNAmic Report.
Launch of our Clarity4D Academy for online accreditation
2021
Launch of our White Label/API products
2022
We partner with Youth Foundations and Educational Institutions

Our Culture
What is it like to work with us?
- We are philanthropic in our approach and seek to share knowledge and opportunity
- We embrace and value diversity and challenge each other’s opinions
- We listen and respond
- We strive to be easy to work with
- We are customer focused and ‘hands on’
- We enjoy our working experience – we have fun!!
Our Values
What matters to us?
People over process
- Communication in relationships
- Wellbeing beyond the workplace
- Community and family
Integrity in all we do
- Transparency
- Accountability
- Growth through learning
Inclusion
- Respect
- Understanding
- Empathy
